Walking around 2019, you weren’t too likely to spot someone in a Buccaneers jersey outside of Florida’s West Coast, but now Tampa Bay gear is flying off the shelves. The Buccaneers weren’t always the team everyone was talking about, but that all changed when Tom Brady entered town.
Since the future Hall of Famer joined the team, after 20 years with the New England Patriots, Bucs’ merchandise sales have gone from nearly the worst in the league to winning the highest honor. For the 2019 season, the Buccaneers clinched 28th place in sales out of 32 teams.
Michael Rubin, the executive chairman of Fanatics, reported that Tampa Bay had the biggest year-on-year increase of any NFL team in sales history.
He wrote: “The Brady Effect! @TomBrady helped the Bucs jump from 28th place in NFL team sales in 2019 to # 1 last year, a 1,200% year-on-year increase – the biggest increase in a single year for any NFL team in @fanatics history! “
During the two weeks leading up to the Super Bowl, Brady’s jersey became the “best-selling player of all time” on Fanatics for that time frame.
Ahead of the Super Bowl, Fanatics reported that Brady’s No.12 jersey, t-shirts and extra items made up half of his team’s income. The majority of those purchases came from fans in Boston, New York, Orlando and Tampa.
The 43-year-old also had the best-selling jersey in NFL opening week last season, just beating Patriots quarterback Cam Newton.
Brady helped lead the team to a Super Bowl victory in their first season in Florida, beating the then-defending Kansas City Chiefs 31-9. The victory made history, with the Bucs becoming the first team to win a Super Bowl in their home stadium and Brady reaching seven rings, which is more than any franchise in the NFL.