My favorite thing about NFL games in London is the cornucopia of random jerseys in the crowd. Heck, this can be an absurd game between the Falcons and the Jaguars and you’ll always see product from all 32 teams in the stands, turning the crowd into a rainbow jumble of madness. I love it.
Now the NFL wants to change all of that, giving direction to every major market on who they should root for in the NFL.
Some of these types make sense. I mean, Seattle is close to Vancouver and Minnesota borders Ontario, so Canada is more or less populated. It’s some of those other teams that really don’t make sense.
At first, it seems like they’re just mapping geographic proximity, hence China and Australia being default Rams fans – but then it goes off the rails. What do Miami and Chicago have to do with Spain? Why are Germany supposed to support two NFC South teams? I like the way Mexico is supposed to support the Rams and the 49ers, because California – but nobody on earth is supposed to shoot for the Chargers.
It’s because no one remembers the Chargers, not even the NFL.
I understand that this is just a marketing guideline for the league, but it is also very strange. Only 19 teams are on the league roster. In essence, the NFL says the Colts, Giants, Falcons, Saints, Packers, Washington, Philadelphia, Cowboys, Bills, Ravens, Browns, Bengals, and Lions have absolutely no market value or value outside of the United States. I mean, it might make sense for the Lions and Browns, but why the hell are Philly and Dallas left out in the cold as Carolina becomes “the Germany squad?”
This has to be one of the most confusing things the NFL has released in quite some time.